The BlogOn Toy Awards supported by VARTA Batteries are brand new toy industry awards, with a unique twist. All the toys will be judged by and voted for by the parenting bloggers attending the Christmas event on 24th September.

The awards are free to enter, and are made up of 10 categories:

  • Top Preschool Toy
  • Top Interactive Toy
  • Top Game/Puzzle
  • Top Collectible
  • Top Construction Toy
  • Top Plush Toy
  • Top Licensed Toy
  • Top Creative Toy
  • Top Imagination Toy*
  • Top Outdoor/Garden Toy

*Toys in the Imagination category cannot contain batteries.


The toy that receives the most votes overall will be awarded the special Blogger's Choice Award and all toys in the winning toy list will be featured on the BlogOn website. The winners list will be issued to national media as the definitive list of top toys for Christmas, as chosen by parenting bloggers & influencers, and the top three for each category will receive a BlogOn Toy Awards 2017 badge.

With 200 bloggers from around the UK set to attend the BlogOn event in September, which has already sold out, entrants are guaranteed to have some of the country's top social influencers checking out their top toys for Christmas 2017.  

To enter, fill out the application form below, and see below for the FAQs / Terms.

Application form

Applications to the BlogOn Toy Awards are now closed.



Q) How do I know which category to enter?

A) Have a look at the list of categories. There may be several categories that suit the toy you wish to enter. You may only enter your toy in 1 category so please pick the one that seems the most appropriate.

Q) I can’t decide which category to enter. Can I talk to someone on the BlogOn Toy Awards team?

A) Yes, of course! We’re more than happy to discuss which category is right for your toy. Please feel free to email us at

Q) How many categories can I enter in the BlogOn Toy Awards?

A) You can enter as many categories as you like but you can only enter the same product into 1 category. If you wish to enter multiple categories you must send different products for each category.

Q) How much does it cost to enter the awards?

A) The BlogOn Toy Awards are free to enter. This helps to ensure that everyone can enter no matter what their marketing budget looks like. 

Q) When is the closing date for entries?

A) Entries close at midnight on 15th September 2017.

Q) My toy’s not on sale yet? Can I still enter it?

A) All toys entered into the BlogOn Toy Awards 2017 must be available to purchase in the UK on or before September 25th 2017 AND you must be able to supply a sample of your product for testing by 15th September 2017. Your toy cannot be considered for judging if a sample is not received.


Q) Will I need to send samples in? And if so, will I get them back?

A) You will need to send a sample to arrive by the 15th September. Your toy cannot be considered for judging if the sample is not received. We cannot return any sample product as these will be placed in the raffle at the end of the BlogOn Xmas event which will raise money for the BlogOn Community Fund.

Q) How will the awards be judged?

A) Entries will judged by the bloggers in attendance at the BlogOn Xmas Conference on 24th September by the 200 bloggers in attendance.

Q) What happens if I win?

A) If you are shortlisted or judged to be a winner in the BlogOn Toy Awards 2017, you will be given a BlogOn Toy Awards 2017 badge, which can be used for a range of marketing and packaging activity. All winners will also be featured in showcase editorial content on, timed for publication at the peak of Christmas-gift search traffic, and supported by social-media promotion. 

Q) When will I find out if I’ve won?

The exact date for announcing winners is 25th September.

Q) Can I get feedback about my entry?

A) Due to the large size of the awards, we’re afraid we cannot provide individual feedback for any entries.

Q) My question isn’t listed here. Who can I ask about it?

A) For all other enquiries, please contact the BlogOn Toy Awards Team at